The role of digital technologies in enhancing competitiveness in the context of Ukraine's economic integration

Introduction. In today’s world, the role of digital technologies in enhancing competitiveness is becoming an important issue, as they not only transform business processes but also determine the success of a country in the context of economic integration. Digital technologies not only help to increase the efficiency of enterprises, but also open new opportunities for innovation, making them an important tool for improving competitive positioning in the global economic environment. The purpose of the paper is to examine the peculiarities of the use of digital technologies by modern enterprises, considering their impact on increasing competitiveness in the context of Ukraine’s economic integration. Results. The study reveals the essence of the concept of "digital technologies" and identifies their main advantages and risks in the use by modern enterprises, in particular, the impact on the efficiency of business processes and potential threats in the field of cybersecurity. The article also assesses the use of digital technologies by global enterprises. Special attention is paid to the analysis of the level of digitalization in Ukraine. The main problems faced by Ukrainian enterprises in the context of martial law and economic integration are identified. Specific ways to solve these problems are proposed the importance of improving cybersecurity, increasing digital literacy and implementing innovative strategies is emphasized. Conclusions. Prospects for further research in this area include expanding the analysis of the impact of digital technologies on various sectors of the economy and business, detailing specific examples of successful implementation of digital initiatives in enterprises, as well as further studying the integration of digital technologies in the context of martial law and military aggression in Ukraine.