지역문화자원을 활용한 축제 프로그램에 대한 만족도가 축제에 대한 태도와 재방문의도에 미치는 영향 : 한산모시문화제의 ‘한산주막’을 중심으로

Purpose - The purpose of current study is to study how the development and operation of festival programs using local culture resources affect attitudes toward festivals and revisit intentions, and to suggest the direction of program development for festival.Design, data, and methodology - Based on the results of previous studies on satisfaction, attitude, and revisit intention, a survey was conducted on 192 people who visited "Hansan Jumak", and the collected valid data were subjected to reliability analysis, frequency analysis, correlation analysis, and regression analysis through SPSS Result - The results of the analysis, the higher the satisfaction of the festival program using local culture resources, the more favorable the festival is, and he higher the intention to revisit the festival in the future, which helps revitalize the festival.Conclusions -It can be said that by developing festival programs using local culture resources with residents and actively reflecting them in the festival, it can contribute to the revitalization oh the local economy, such as increasing the satisfaction of visitors and generation profits for local residents through the development of local festival.