Fast Food Consumption Pattern and its Awareness among Youth

This is the authors' abstract. We don't add key points for this paper.

Fast food consumption has become prevalent among the youth, driven by factors such as convenience and affordability, especially for students studying away from home.This study focuses on analyzing the behavioural patterns of fast food consumption among college students.Key findings include 59.6% of respondents consuming fast food, mainly driven by taste and variety.Weekly consumption averages Rs.200, with some individuals having fast food daily.Despite high awareness (94.7%) that fast food is unhealthy, its consumption persists, particularly among females.Non-consumers exhibit greater awareness and engage in more physical activity.Digestive issues and overweight problems associated with excessive fast food consumption underscore the need for healthier dietary habits and regular exercise among young students.The study emphasizes the importance of creating healthy and appealing alternatives to shift consumer preferences away from fast food.