Influencer marketing has become a potent tool for brands to engage with their target audience in the ever-changing digital landscape of today.This study examines the complex interrelationships of consumer behavior, brand engagement, and influencer marketing.It does this by applying a methodical approach to evaluate the efficacy of influencer marketing initiatives.This study intends to provide significant insights for improving the performance of brands through influencer marketing by taking into account the role of technology, addressing underlying issues, and suggesting creative solutions.
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Ch et al. (2024) studied this question.
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