First Study of the Territorial Determinants that Facilitate the Export Survival of Agro-food Products: The case of Castilla-La Mancha Wine (Spain).

Summary: This research seeks, by analysing tangible and intangible attributes, qualities and values, to respond to determine the main territorial elements that add value to wine and positively influence export survival. The hypothesis is put to test by examining the case of wine in Castilla-La Mancha (Spain). The main assertion is that history, geography, and production are critical factors for increasing the value of a wine. In addition, these elements generate dynamic externalities such as wine tourism, which in turn improve the image, boost demand and the value of the wine. The findings of the study are applicable to other agri-food regions, sectors, and products.