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February 26, 2024Jurnal Multidisiplin MadaniOpen Access

Mapping the Minds of Gen Z: The Dynamics of Brand Loyalty in Indonesia

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Authors

WAWafiq Nuril AziziRRRaden Johnny Hadi Raharjo

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Cite This Study

Azizi et al. (2024) studied this question.

synapsesocial.com/papers/68e779ebb6db6435876eeba4https://doi.org/10.55927/mudima.v4i2.7895
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Social Media Marketing Activity, Brand Love and Brand Personality toward Brand Loyalty: The Triangular of Love Approach2024 · 1 citations
  2. 2Pengaruh Brand Consciousness, Brand Awareness, Brand Nationality Terhadap Loyalitas Generasi Z yang Dimoderasi Brand Schematicity2025
  3. 3Identifying the Loyalty of Generation Z K-Pop Fans by Utilizing Regional Creative Economy Talents to Support Regional Culture2025
  4. 4The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia2023 · 42 citations
  5. 5Gen Z's Path to Brand Loyalty in Photo Studios: The Influence of Brand Experience, Community, and Engagement2024 · 1 citations