Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
December 20, 2025Journal of Public Representative and Society ProvisionOpen Access

Identifying the Loyalty of Generation Z K-Pop Fans by Utilizing Regional Creative Economy Talents to Support Regional Culture

View Full Paper
Ask AI
Bookmark
Share

Authors

LCLidya Djuwita Pratiwi CanonIWInjilia Wulan Gratia Wua

Discussion

Loading...

Member takes

Overview

Mixed methods analysis shows K-Pop fan loyalty affects consumer behavior and cultural promotion in Generation Z.

Key Points

  • This research aims to analyze the loyalty of Generation Z K-Pop fans and its potential impact on regional culture through creative economy talents.
  • Mixed methods approach
  • Quantitative survey with 100 Generation Z respondents
  • Qualitative analysis using interviews and Focus Group Discussions
  • Quantitative data analyzed via multiple linear regression
  • Qualitative data analyzed using NVivo software
  • K-Pop fan loyalty significantly influences regional culture
  • Community participation and consumer behavior are enhanced among Generation Z
  • Thematic analysis identifies K-Pop fandom as a means to promote local creative products

Cite This Study

Canon et al. (2025) studied this question.

synapsesocial.com/papers/6945e93b5151ab1219e4d7d8https://doi.org/10.55885/jprsp.v5i3.785
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Beyond the Korean Wave: Understanding the Motivation of Among Indonesian Gen Z to Learn Korean in the K-Pop Trend2024 · 1 citations
  2. 2Mapping the Minds of Gen Z: The Dynamics of Brand Loyalty in Indonesia2024
  3. 3The Effect of Korean Wave on K-Beauty Exports in Indonesia: Focus of Gen Z Study as Target Market2025 · 1 citations
  4. 4Attachment and fanaticism: Gen Z’s intentions consumption towards Korean food in the Hallyu era2026
  5. 5Exposure to Technology and Social Media: A Study of Generation Z's Consumerist Culture in South Jakarta2024