Development of Us Professional Sports and Physical Culture in the Context of the Mass Media

The spectacular potential of sports in the USA is now significantly enhanced by modern mass media, which is discussed in the article.The purpose of the article is to substantiate the peculiarities of the development of professional sports and physical culture in the USA in the context of mass media coverage.The relevance of the article is determined by the fact that modern sports, physical culture, competitions are no longer just a game, but also a serious commercial activity aimed at making a profit.It is noted that sports organizations, which previously earned through the sale of tickets and sports paraphernalia, the granting of rights to broadcast matches, as well as sponsor support, are now also starting to work with new media, for even greater expansion of the audience and better work with it.The need for information can be satisfied instantly, precisely with the help of new media in the form in which a person wants it.Information about sports competitions is transferred to the Network and is intended for a global audience, the widest range of recipients.Sports organizations use digital media as educational and entertainment PR technologies and receive money from sponsors, media and ticket sales.A modern football club with the help of an Internet site has the opportunity to build a wide base of fans thanks to registration on the site and collection of personal data during the initial purchase of tickets and goods in the club.Modern sport, having turned into a spectacular and commercially successful show, is focused on obtaining a significant profit, and therefore on the requests of the widest possible audience.Commercialization of sports has many aspects, both positive and negative.Modern sports turn into a show, which even leads to changes in the rules, which is not always positive and contradicts the principles of sports, and the commercialization of sports contributes to the improvement of the quality of the infrastructure and the organization of competitions, which also has a positive effect on the popularization of sports in general.