Research on Enhancing Customer Experience through AI-Supported Review Generation

As online & mobile grocery shopping grow globally amid the COVID-19 pandemic, consumer reviews are having a significant impact on purchasing behavior. As the AI and Bigdata technologies advance, the development of purchase reviews has expanded significantly, necessitating research from a multidisciplinary and convergent perspective. Accordingly, in this study, we proposed and demonstrated four user convenience functions applying the latest technology to multi-dimensionally analyze the purchasing experience of digital consumers. To this end, based on the reviews written by existing customers, we provide the ChatGPT API powered purchase review suggestion functions along with visual representation of keywords (Word Cloud). Also, detailed review recommendations by topic based on CombinedTM Algorithm) topic modeling, search-based review collections are delivered. Analyzing the survey results in depth, while customers