Influence of Product Quality and Service Quality on Customer Satisfaction Of Smoked Tilapia in Penatarsewu Village

Inconsistent quality of a product can reduce consumer trust and satisfaction, therefore business actors must improve the quality of products and services provided so that consumertrust and satisfaction increases. This study aims to determine the quality of service and product quality on customer satisfaction in the smoked tilapia MSMEs in Penatarsewu village. This study uses a quantitative approach. Sampling in the study used a simple randomsampling technique, with a total of 60 respondents from consumers of smoked tilapia MSMEsin Penatarsewu village. The data collection technique uses a questionnaire distributed via electronic media.. The data analysis technique in this research uses multiple linear regression analysis. Data processing in this research used the IBM Statistics SPSS 22 software program. The results of this research show results that can prove that service quality and product quality influence customersatisfaction in UMKM mujair asap inPenatarsewu village.