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February 21, 2024

Nostalgic Resonance: Exploring the Impact of Rebranding on Consumer Behavior

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Authors

RTRay TitusRCR. ChinnaiyanASAkey Sungheetha

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Titus et al. (2024) studied this question.

synapsesocial.com/papers/68e785a8b6db6435876f8338https://doi.org/10.1109/iciptm59628.2024.10563783
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