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September 10, 2025International Journal of Accounting and Economics StudiesOpen Access

Customer Satisfaction Towards Nostalgic Products

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Authors

ASAswathy SubramaniamDRDr.B. Rathnapriya

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Overview

This study examines customer satisfaction driven by nostalgia in products, highlighting key influencing factors and marketing strategies.

Key Points

  • Customer satisfaction with nostalgic products is significantly influenced by brand loyalty and empathy.
  • Participants aged 30-40 years show higher satisfaction, indicating nostalgia resonates well with this age group.
  • Factors like product features and customer service play crucial roles in shaping satisfaction levels among consumers.
  • Understanding nostalgia's impact can help companies improve their marketing strategies and enhance brand loyalty.

Cite This Study

Subramaniam et al. (2025) studied this question.

synapsesocial.com/papers/68c1d97154b1d3bfb60fabd4https://doi.org/10.14419/encxsp78
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