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September 10, 2025

Sensory Marketing Model Based on Consumer Nostalgic Preferences in the Retail Industry

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Authors

VSVahid SadeghitabarMRMohammadreza RostamiSHSeyed Hossein Hosseini

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Overview

Qualitative research reveals the impact of nostalgic preferences on retail strategies, suggesting new ways to connect brands and consumers.

Key Points

  • The study identifies five dimensions of sensory marketing that enhance emotional connections with consumers.
  • Using nostalgic elements improved customer engagement and brand loyalty during retail experiences.
  • Qualitative research employed grounded theory through in-depth interviews with experts in branding and marketing.
  • These findings highlight the necessity for brands to rebuild connections with consumers through nostalgic strategies.

Cite This Study

Sadeghitabar et al. (2025) studied this question.

synapsesocial.com/papers/68c1b19354b1d3bfb60e8d41https://doi.org/10.61838/kman.ijimob.5.5.10
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