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August 26, 2025Finance & EconomicsOpen Access

A Study of Hedonistic Marketing Strategies Driven by Nostalgia among Adult Consumers

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Authors

BZBoyi Zhang

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Overview

Assessment reveals nostalgia significantly boosts adult consumers' willingness to purchase hedonistic products, highlighting emotional attachment's role.

Key Points

  • Nostalgia drives increased purchases of hedonic products among adult consumers, enhancing brand loyalty.
  • The analysis shows that emotional attachment and nostalgic triggers like appearance and color play key roles in marketing effectiveness.
  • Using questionnaires and interviews, this research uncovers how nostalgic elements can significantly improve brand identity.
  • These marketing strategies suggest a need for companies to leverage nostalgic factors to create deeper emotional connections with consumers.

Cite This Study

Boyi Zhang (2025) studied this question.

synapsesocial.com/papers/68af63e9ad7bf08b1eae488fhttps://doi.org/10.61173/4wxgq749
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Nostalgic consumer trends and nostalgia marketing2024 · 1 citations
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  3. 3“But you weren’t there!” – Effects of historical nostalgia on young consumers2026 · 1 citations
  4. 4Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase2022
  5. 5Customer Satisfaction Towards Nostalgic Products2025