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August 14, 2024Ekonomia/Acta Universitatis Wratislaviensis. EkonomiaOpen Access

Nostalgic consumer trends and nostalgia marketing

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MDMagdalena Daszkiewicz

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Magdalena Daszkiewicz (2024) studied this question.

synapsesocial.com/papers/68e5c51ab6db64358755b32bhttps://doi.org/10.19195/2658-1310.29.4.6
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Also Consider

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  1. 1Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase2022
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  4. 4Nostalgic Resonance: Exploring the Impact of Rebranding on Consumer Behavior2024
  5. 5“But you weren’t there!” – Effects of historical nostalgia on young consumers2026 · 1 citations