Big Data and the Internet of Things as Enablers for Business Digital Transformation Efforts

This comprehensive study delves into the transformative roles of Big Data and the Internet of Things (IoT) in facilitating digital transformation in businesses. It explores how the synergy between these technologies drives operational efficiency, enhances customer engagement, and fosters innovation. The research employs a mixed-method approach, including literature reviews, case studies, and empirical data analysis, to assess the impact of Big Data and IoT on business strategies and performance. The findings indicate that while Big Data and IoT significantly contribute to digital transformation, challenges like data security and infrastructure requirements need addressing. This study provides valuable insights for businesses aiming to leverage these technologies for competitive advantage.