Factors that influence knowledge workers’ communication on social-media: Self-efficacy as mediator

Purpose Social-media (SM) usage has developed to be a vital element of information research. Workers who use SM to post job-associated content are regarded as reliable informants and significantly affect the perceptions of prospective consumers and upcoming workers in the company. Thus, workers’ capability of communicating their jobs through SM has developed to be a viable benefit for other workers and companies, especially in the specialized service industry. Consequently, comprehending the impact of workers’ capability to employ SM proficiently is vital for recognizing the communication conducts of modern intelligent workers. The paper examines factors that influence self-efficacy (SE) in workers’ job-associated communication on social media (CSM). Methodology This study uses a quantitative method. Data was gathered from employees in five types of Halal service companies in Indonesia. Participants working in those firms were portrayed as ‘knowledge workers’, who were differentiated by their concentration on “non-routine” decision-making, creative and divergent thinking, and problem-solving. Findings This study’s findings reveal that observed company support, SM coaching, and earlier practical knowledge with SM are influential determinants of SE and then job-associated CSM. Therefore, companies and managers possess some factors immediately inside the extent of their power that can help workers participate in the expert usage of SM. Originality This study is an initial effort to examine the mentioned inter-variable relationships in the new context of knowledge workers in emerging countries such as Indonesia. The research supports the existing research regarding workers’ communicative conduct and delivers vital and practical comprehensions to enhance and manage human capital.