Role of Social Media Influencers, Investment Knowledge, Investment Returns, and Pocket Money on Investment Interest in Generation Z in Sidoarjo Regency

The purpose of this research is to find out whether social media influencers, investment knowledge, investment returns, and pocket money influence investment interest in generation Z in Sidoarjo Regency. The method in this research uses quantitative methods with purposive sampling techniques with certain criteria that have been met. The population of this research is generation Z who live in Sidoarjo Regency and the sample used is 100 people who represent the population whose criteria are met. The data used in this research was collected by distributing questionnaires online. Data analysis techniques include testing standard assumptions and multiple linear analysis, in hypothesis testing the R2 test and t test are used. The results of this research show that there is a positive influence between social media influencers, investment knowledge, investment returns, and pocket money on investment interest.