Observational analysis shows institutional entrepreneurship enhances sustainable practices among Nigerian small businesses, highlighting the need for supportive environments.
This article explores the significant influence of institutional entrepreneurship on the propensity for sustainable entrepreneurship among small business owners in Nigeria. Sustainable entrepreneurship, a critical driver of both economic prosperity and environmental stewardship, faces unique challenges and opportunities within the Nigerian context. Drawing upon institutional theory, this study investigates how formal and informal institutions, through the actions of institutional entrepreneurs, shape the intentions and behaviors of small business owners towards environmentally responsible and socially equitable business practices. The research highlights the need for a supportive institutional environment that encourages the adoption of circular economy principles and green innovations. Findings suggest that proactive institutional change agents can significantly bolster the sustainable entrepreneurial landscape in developing economies like Nigeria, leading to long-term societal and economic benefits.
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Okeke et al. (2025) studied this question.
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