What type of study is this?

This is a Literature Review study (also classified as: Content Analysis, Bibliometric Analysis).

Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research

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Literature review shows AI's increasing impact on digital marketing and consumer behavior in Indonesia.

Digital marketing is significantly shaping consumer behavior in Indonesia, especially through AI integration.
Content analysis of 60 journal articles revealed key factors like social media marketing and brand trust.
Bibliometric mapping highlighted thematic clusters like e-commerce localization and consumer engagement.
The study proposes a framework linking AI with marketing strategies, indicating a shift towards data-driven approaches.

Hermansyah et al. (2025) studied this question.

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