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October 9, 2025Siber International Journal of Digital Business (SIJDB)

Case Study of the Use of Big Data in Business Decision Making

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Authors

RBRuben BurgaRRRidwan RidwanManado State University

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Implication

Case study analyzes big data's role in decision-making at PT XYZ, highlighting benefits and challenges.

Key Points

  • The integration of big data analytics has led to a 12% increase in revenue for PT XYZ, improving overall business performance.
  • Qualitative research through interviews and observations reveals significant challenges including data integration and skill gaps.
  • Implementation of big data tools enhances operational efficiency, resulting in an 8% reduction in operational costs.
  • Insights from this study can guide other businesses in integrating big data strategies effectively despite potential difficulties.

Cite This Study

Burga et al. (2025) studied this question.

synapsesocial.com/papers/68e8439a9989581a2fd4dfa7https://doi.org/10.38035/sijdb.v2i4.177
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