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Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales

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Mixed-methods analysis reveals big data analytics boosts marketing effectiveness in digital business, highlighting opportunities and challenges.

Implementation of big data analytics improves conversion rates and customer loyalty, driving sales growth.
Data-driven promotional strategies enable real-time personalization and more effective marketing budget allocation.
Adapting to challenges such as data integration complexity and analytical talent shortages is essential for success.
The synergy between analytical capabilities and digital promotion is critical for sustainable growth in the digital era.

Nurhaeni et al. (2025) studied this question.

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Mixed-methods analysis reveals big data analytics boosts marketing effectiveness in digital business, highlighting opportunities and challenges.