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This is a Case Report study (also classified as: Literature Review).

September 10, 2025World Journal of Advanced Research and Reviews

Big Data in E-commerce: How Online Retailers Use Customer Data to Improve Sales

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Authors

ABa bUniversitas Budi Luhur SBS. Rafiya BanuB.S. Abdur Rahman Crescent Institute of Science & Technology

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Implication

This research explores how big data analytics improves sales performance in online retail, highlighting customer data usage and personalized marketing.

Key Points

Big data analytics can improve sales conversion rates significantly in e-commerce.
Companies using comprehensive big data strategies achieve 15-20% higher sales growth compared to traditional approaches.
The analysis involved case studies from major e-commerce platforms and literature review prior to 2019.
This research raises crucial questions about data privacy and the ethical use of customer information.

Cite This Study

b et al. (2020) studied this question.

synapsesocial.com/papers/68c19aad9b7b07f3a061c5b4 https://doi.org/10.30574/wjarr.2020.8.1.0344

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Implication

This research explores how big data analytics improves sales performance in online retail, highlighting customer data usage and personalized marketing.

Big Data in E-commerce: How Online Retailers Use Customer Data to Improve Sales

Discussion

Member takes

Implication

Key Points

Cite This Study

Big Data in E-commerce: How Online Retailers Use Customer Data to Improve Sales

Discussion

Member takes

Implication

Key Points

Cite This Study

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