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This is a Literature Review study.

A Review of the Application of Big Data in Precision Marketing for E-commerce

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Literature review demonstrates big data enhances precision marketing in e-commerce, suggesting optimized customer engagement strategies.

Big data enhances precision marketing effectiveness through tailored content for customers, optimizing engagement.
Findings indicate that data science methods influence marketing strategies, optimizing impact across e-commerce platforms.
Analysis includes data mining, machine learning, and customer segmentation frameworks for strategic decision-making.
Acknowledges potential technological challenges in big data applications as it evolves in the marketing landscape.

Chenwei Zhang (2025) studied this question.

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