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September 10, 2025European Economic Letters (EEL)

Data-Driven Marketing in the Digital Era Evaluating Consumer Response to Targeted Ads in Cyber City

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Authors

YDY. S. S. Patro Gorti Srinivas Dutt

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Implication

Analysis demonstrates enhanced consumer engagement and purchase intention through targeted ads in Cyber City, indicating the power of big data analytics and predictive models.

Key Points

Targeted ads significantly influence consumer engagement and purchase intention in Cyber City, enhancing campaign outcomes.
Key metrics include behavioral patterns and sentiment data, demonstrating the effectiveness of personalization strategies.
Multi-faceted methodology combines predictive analytics and machine learning to assess and improve advertising tactics.
Findings suggest that advertisers need to balance optimization and personalization to effectively reach specific audience segments.

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Y. S. S. Patro Gorti Srinivas Dutt (2024) studied this question.

synapsesocial.com/papers/68c1e08c54b1d3bfb60fda39 https://doi.org/10.52783/eel.v14i1s.3538

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Implication

Analysis demonstrates enhanced consumer engagement and purchase intention through targeted ads in Cyber City, indicating the power of big data analytics and predictive models.

Data-Driven Marketing in the Digital Era Evaluating Consumer Response to Targeted Ads in Cyber City

Discussion

Member takes

Implication

Key Points

Cite This Study

Data-Driven Marketing in the Digital Era Evaluating Consumer Response to Targeted Ads in Cyber City

Discussion

Member takes

Implication

Key Points

Cite This Study

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