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October 9, 2025Deleted Journal

Transnational Viewing, Local Meaning: Analyzing K-Drama Consumption Across Indonesia

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Mixed methods reveal cultural hybridization and perceptions of gender roles in Indonesian viewers, indicating how K-Dramas shape local identity.

A majority of viewers prefer subtitled content, especially younger urban audiences, enhancing their cultural understanding.
K-Dramas influence perceptions of gender and family, reinforcing certain norms while providing aspirational representations.
Cultural hybridization and identity negotiation are significant among Indonesian viewers, along with regional disparities in media access.
Insights from this research highlight the implications of media globalization and the contestation of transnational content locally.

Luci Afiani Oktavia (2025) studied this question.

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Mixed methods reveal cultural hybridization and perceptions of gender roles in Indonesian viewers, indicating how K-Dramas shape local identity.