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This research investigates how imported Korean dramas affect the narrative themes and airtime distribution of Sri Lankan teledramas.

February 13, 2026Korean Journal of Communication

The Impact of Imported Korean Teledramas on Sri Lankan Teledramas

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Qualitative analysis explores the influence of Korean dramas on Sri Lankan airtime and themes, indicating market shifts.

This research investigates how imported Korean dramas affect the narrative themes and airtime distribution of Sri Lankan teledramas.
Conducted qualitative analysis of Sri Lankan teledrama content across three genres: romance, historical, and fantasy.
Performed online interviews with local industry practitioners and teledrama directors.
Assessed effects on airtime allocation influenced by imported K-dramas.
Identified shifts in thematic elements of local teledramas due to K-drama influence.
Noted changes in audience consumption patterns relating to genre preferences.
Highlighted a competitive dynamic in airtime distribution influenced by market trends.

Hewa Pathirannehelage Sajitha Lakmali (2025) studied this question.

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