October 9, 2025TeknikOpen Access

Digital-Based Customer Service Development Strategy in the Business Development Division of Merchant Marine in Indonesia

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The integration of digital tools improved overall customer experience and satisfaction significantly.
Findings indicate that Zoom meetings were particularly effective for engaging customers with low digital literacy.
Descriptive analysis explored the utilization of AI chatbots and web-based platforms to enhance communication efficiency.
Digital technologies are essential for fostering customer loyalty and supporting business growth in the maritime education sector.

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Descriptive analysis reveals enhanced customer satisfaction in merchant marine by integrating digital technologies.

Suhartini et al. (2025) studied this question.

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