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October 10, 2025International Journal of Application on Economics and Business

They’re Healthy, They’re Sustainable Alternative Food Sources. Why Don’t Malaysians and Indonesians Eat More Bugs?

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Authors

PTPhuah Kit TengCCCokki CokkiOWOw Mun Waei

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Overview

Study reveals food neophobia and perceived benefits impact acceptance of edible insects in both nations, suggesting marketing strategies could improve demand.

Key Points

  • Trust in endorsers affects the likelihood of accepting edible insects, indicating brand influence is crucial.
  • Perceived benefits and naturalness significantly improve consumer acceptance, emphasizing the need for positive messaging.
  • Food neophobia presents a barrier to acceptance, showing the challenge of changing consumer perceptions.
  • Nationality influences the relationship between perceived risks and benefits, highlighting regional differences in consumer behavior.

Cite This Study

Teng et al. (2025) studied this question.

synapsesocial.com/papers/68e861857ef2f04ca37e3cbdhttps://doi.org/10.24912/ijaeb.v3i1.83-94
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Cross-cultural comparison of the acceptance of insects as food among young adults in Malaysia and Japan2024
  2. 2Consumers’ Perceptions about Edible Insects’ Nutritional Value and Health Effects: Study Involving 14 Countries2024 · 14 citations
  3. 3Exploring Locust Consumption Acceptance Factors among Pakistani University Students: Insights for Sustainable Food Adoption2024 · 2 citations
  4. 4A multidimensional review of nutrition, environment and socio-cultural acceptance of edible insects in Southeast Asia2026
  5. 5The impact of a safety certificate on the evaluation of food products containing insects2025 · 1 citations