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This is a Mixed-Methods study (also classified as: Quantitative Study).

Exploring Visual Attention, Consumption Vision, and Attitude Toward Café Menus Using Eye‐Tracking Analysis

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Different menu formats significantly influence visual attention and consumers' decision-making processes.
Regression analyses reveal that icon and photo fixations predict consumption vision effectively.
Text receives more attention in Basic and Description menus, while Photo menus attract attention mainly through images.
Visual elements in menu design enhance customer engagement and improve attitudes toward café offerings.

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Mixed-method analysis shows menu formats influence visual attention and consumption vision, highlighting design's role.

Kim et al. (2025) studied this question.

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