What type of study is this?

This is a Quantitative Study study.

Factors That Influence Attitude Towards Online Shopping at Shopee Among Generation Z

View Full Paper

Ask AI

Bookmark

Authors

Empirical analysis shows trust mediates the effects of relative advantage and E-WOM on shopping attitudes in Generation Z.

Relative advantage and E-WOM positively influence trust, leading to greater online shopping engagement.
Data from 174 Generation Z Shopee users reveal significant relationships between trust, relative advantage, and shopping attitudes.
Utilizing PLS-SEM with SmartPLS version 3, the study provides robust evidence supporting the mediating role of trust.
Findings highlight the necessity for Shopee to enhance product quality and data security for improved attitudes.

Kalim et al. (2024) studied this question.

View Full Paper

Ask AI

Bookmark