October 11, 2025Cirebon International Journal of Economics and Business

The Influence of Service Quality and Product Price on Customer Satisfaction at AB Chicken, Cirebon Regency

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Customer satisfaction is positively influenced by both service quality and product price.
The study involved data collected from 100 respondents who are customers of AB Chicken.
Multiple linear regression analysis was utilized to assess the impact of service and price on satisfaction.
Findings suggest that enhancing service quality and adjusting product pricing could improve customer satisfaction.

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Implication

Associative quantitative research shows that service quality and product price significantly influence customer satisfaction at a fast food restaurant.

Cite This Study

Natulisiya et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1c1ba7d64b6fc1324a8 https://doi.org/10.70095/cijeb.v3i1.180

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Implication

Associative quantitative research shows that service quality and product price significantly influence customer satisfaction at a fast food restaurant.

The Influence of Service Quality and Product Price on Customer Satisfaction at AB Chicken, Cirebon Regency

Key Points

Discussion

Implication

Cite This Study

The Influence of Service Quality and Product Price on Customer Satisfaction at AB Chicken, Cirebon Regency

Key Points

Discussion

Implication

Cite This Study

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