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October 11, 2025BIO Web of ConferencesOpen Access

Profiling Condition of MSME as an Initial Step in Improving Business Processes to Increase the Competitiveness of Agricultural MSMEs

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Mixed-methods analysis reveals moderate competitiveness and highlights gaps in business processes for MSMEs.

The competitiveness score of 5.17 reflects moderate market power among agricultural MSMEs, indicating areas for improvement.
Internal assessments show an ad-hoc business process maturity level, revealing informal and reactive processes needing formalization.
Application of Porter’s Five Forces framework provides insights into external competitiveness pressures affecting MSMEs.
Findings support targeted strategies for technology adoption and process reengineering to enhance MSME competitiveness.

Diah Ayu Retnani Wulandari (2025) studied this question.

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