The Representation of Subjective Consciousness among Young Rural Women on Douyin Short Videos

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Case analyses reveal young rural women construct subjectivity through narratives and culture, highlighting challenges and opportunities.

Young rural women gain opportunities for self-expression on Douyin, transforming from marginalized voices to active participants.
Through diverse narratives, they challenge gender stereotypes and articulate emotional relationships in their videos.
Despite progress in representation, their subjectivity is still hindered by patriarchal culture and algorithmic constraints.
Collaboration from platforms and policymakers is essential to foster an inclusive media environment for young rural women.

Zeng et al. (2025) studied this question.

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