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The research investigates the transformation of rural women's identities in China as they engage with online media.

June 20, 2026Open Access

Curating Social Capital through Online Media under the Age of Credentialism: A Study of Chinese Rural Women on Online Social Media

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This qualitative study examines how Chinese rural women curate their identities on social media, revealing implications for social capital.

The research investigates the transformation of rural women's identities in China as they engage with online media.
Analytical interpretation of three videos produced by rural drop-out women.
Examination of the role of social media in reshaping identity constructs.
Analysis within the context of credentialism and cultural capital.
Rural women's self-presentation on social media challenges traditional stereotypes.
Digital platforms like Rednote amplify feminist voices and diversify representation.
Credential-driven expectations create obstacles for rural women's authentic self-expression.

Weishan Shen (2025) studied this question.

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This qualitative study examines how Chinese rural women curate their identities on social media, revealing implications for social capital.