Evaluasi Bauran Promosi Di Pasar Bambu Desa Wisata Bonjeruk Kecamatan Jonggat Kabupaten Lombok Tengah

This research was conducted at the Bamboo Market of Bonjeruk Tourism Village, Jonggat District, Central Lombok Regency. The purpose of this study is to determine the promotion carried out by the Bonjeruk Tourism Village Bamboo Market from Advertising, Personal Selling, Public Relations, Sales Promotion, Direct Marketing), and Interactive Media. Data collection techniques using observation, in-depth interviews, and documentation, an in-depth interview process was conducted with members of the Bamboo Market management. While the data analysis technique used is Qualitative Descriptive Analysis to obtain information related to the Bamboo Market. The promotion mix for the Bonjeruk Tourism Village Bamboo Market is very important, it is important for managers to know what promotional mix must be considered. The right and good promotion can affect the number of tourist visits. From the results of the study, it shows that the promotion carried out by the Bamboo Market has been carried out optimally, both through online and offline media.