Promotion Strategy at Banjar Hot Water Tourism Object

This study aims to analyze the promotional strategies implemented by the management of Banjar Hot Spring in increasing tourist visits. Using a qualitative descriptive approach, data were collected through observation, interviews, documentation, and questionnaires conducted directly at the research site, Banjar Hot Spring in Buleleng Regency, Bali. The findings reveal that promotion is effectively carried out through the use of digital technology such as the official website, social media platforms, and support from influencers who voluntarily create content and share their experiences, providing promotional benefits at no additional cost. This strategy has proven successful in reaching a wide market of both domestic and international tourists. Moreover, the management has not encountered significant challenges during the promotion process, indicating that the strategy is well-planned, targeted, and sustainable.