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This is a Quantitative Study study.

Determinants of Repeat Purchase Intention Through Brand Trust: A Case Study on Wardah Lipstick Among Non-Muslim Consumers

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Brand trust positively influences repeat purchase intention among non-Muslim consumers of Wardah lipstick.
Celebrity endorsement credibility, halal labeling, brand image, and perceived quality significantly enhance brand trust.
A quantitative approach utilizing Structural Equation Modeling identified key determinants in consumer behavior.
Insights on halal branding can assist cosmetic brands in appealing to a broader market, improving customer loyalty.

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Quantitative analysis reveals that brand trust is driven by halal attributes and celebrity endorsements in non-Muslim consumers.

Adam et al. (2025) studied this question.

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