From Coast to Highlands: A Cross-Regional SWOT/SOAR Analysis of 14 Indonesian Tourism Villages

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Three strengths identified are rich natural attractions, distinctive cultural heritage, and active community involvement.
Primary weaknesses include underdeveloped infrastructure, limited strategic capacity, and low digital promotion.
Key opportunities revolve around digital marketing, niche tourism product development, and multi-stakeholder collaboration.
Findings highlight the effectiveness of combining SWOT and SOAR frameworks in guiding community-based tourism development.

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Qualitative research identifies strengths and weaknesses in 14 tourism villages, suggesting strategies for sustainable tourism development.

Yulius et al. (2025) studied this question.

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Qualitative research identifies strengths and weaknesses in 14 tourism villages, suggesting strategies for sustainable tourism development.