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October 15, 2025International Journal For Multidisciplinary ResearchOpen Access

Consumer Preference towards Online over Conventional Mode of Shopping: A Case Study of Hassan City in Karnataka

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Authors

CVC K VENKATESH

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Overview

This case study finds consumer preference for online shopping in Hassan City, highlighting major factors influencing purchase decisions.

Key Points

  • A significant inclination towards online shopping was found among consumers in Hassan City, revealing changing shopping habits.
  • Primary data from 100 respondents indicated varied preferences based on age, occupation, and income levels.
  • Analysis utilized a structured questionnaire designed to capture consumer attitudes and behaviors towards shopping modes.
  • Findings suggest that understanding consumer preferences can help retailers improve their strategies in both online and conventional markets.

Cite This Study

C K VENKATESH (2025) studied this question.

synapsesocial.com/papers/68efbd16d61273c8652d7fc8https://doi.org/10.36948/ijfmr.2025.v07i05.57460
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Study On Purchasing Behaviour Of Online Buyers With Reference To Bengaluru City, Karnataka2024
  2. 2A Study on the Shifting Consumer Buying Habits in Hyderabad: E-Commerce and Traditional Retail Perspectives2025
  3. 3A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING2026
  4. 4A COMPARATIVE STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE AND OFFLINE FMCG PRODUCTS IN TIRUPUR CITY2026
  5. 5Buying Behaviour of Consumers towards online shopping: An Analytical Study2025