October 15, 2025Open Access

Digital Politeness Strategies in Filipino Facebook Conversations

Key Points

The study identifies various politeness strategies used in college students' Facebook conversations, emphasizing their social importance.
Key findings show that linguistic and technological markers significantly shape the interpretation of politeness in Facebook interactions.
The research utilizes frameworks from Politeness Theory and Cultural Scripts Theory to analyze communication dynamics across digital platforms.
This analysis highlights how Filipino cultural values influence the employment and understanding of politeness strategies in digital discourse.

Abstract

This study investigates the politeness strategies employed by Filipino college students in Facebook interactions, using the frameworks of Brown and Levinson’s (1987) Politeness Theory, Wierzbicka’s (1991) Cultural Scripts Theory, and Herring’s (2004) Computer-Mediated Discourse Analysis (CMDA). Drawing from naturally occurring Facebook comments and conversations, the study identifies the types of politeness strategies used, the linguistic and technological markers that convey politeness, and the influence of Filipino cultural values on both the use and interpretation of these strategies.

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Cite This Study

Anjelic Anne Olipendo (Sun,) studied this question.

synapsesocial.com/papers/68efbd16d61273c8652d8010 https://doi.org/https://doi.org/10.36948/ijfmr.2025.v07i05.57284

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