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October 15, 2025Galician economic journal

Digital tools in employer brand formation in the banking sector

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Authors

DKDmytro KobetsOPOleksii Pryndylas

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Overview

Analysis reveals digital tools improve employer branding for banking institutions, suggesting new strategies for engagement and culture.

Key Points

  • Digital tools significantly enhance employer branding in the banking sector, fostering a competitive edge to attract talent.
  • The study highlights innovative technologies that help build strong employer images, improving overall brand positioning and HR effectiveness.
  • A case method analysis of leading banks showcased effective implementations of digital tools, outlining both advantages and challenges.
  • Structuring employer branding through digital resources can enhance internal communication and strengthen corporate culture.

Cite This Study

Kobets et al. (2025) studied this question.

synapsesocial.com/papers/68efbd16d61273c8652d820chttps://doi.org/10.33108/galicianvisnyk_tntu2025.04.021
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