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September 10, 2025PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT

Digital marketing technologies as a tool for effective management of the financial services provision

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Authors

MMMaksym MykhailiukSPSerhii Popov

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Overview

This analysis highlights digital marketing's role in enhancing the competitiveness of banking institutions and financial services.

Key Points

  • Digital marketing technologies enhance competitiveness and service provision in banking institutions.
  • Using tools like mobile applications and social media, banks can improve service delivery significantly.
  • The study presents a comprehensive strategy for integrating digital marketing into banking services.
  • Artificial intelligence plays a key role in optimizing the management of financial services.

Cite This Study

Mykhailiuk et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd4854b1d3bfb60eee92https://doi.org/10.25140/2411-5215-2025-2(42)-422-431
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital transformation in bank marketing2026
  2. 2Financial market in the context of digital innovation: implications for marketing practices2025
  3. 3Analysis of Factors and Threats Associated with the Development of Digital Transformation in the Banking Sector2026
  4. 4Digital marketing in increasing the efficiency of interaction between market entities2025
  5. 5Digitalization As a Modern Trend in the Management Contour of the Financial Sector2024 · 2 citations