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This is a Quantitative Study study.

Analysis of Complaint Behavior To E-Customer Satisfaction Customer Loyalty Tiktok Shop

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Complaint behavior positively affects customer satisfaction and loyalty among TikTok Shop users.
Customer satisfaction mediates the relationship between complaint behavior and customer loyalty significantly.
The study utilized Partial Least Squares–Structural Equation Modeling (PLS-SEM) for analysis.
Enhancing customer satisfaction may strengthen the loyalty of TikTok Shop users.

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Quantitative analysis reveals significant mediation of customer satisfaction in TikTok Shop users, indicating improvement areas.

Kurniawan et al. (2025) studied this question.

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