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Mixed-method analysis reveals digital marketing trends in B2B flooring sector, indicating key strategies in Southeast Asia.
This study presents a global digital marketing framework, developed through a case study of a UK-based B2B industrial flooring company and the review of relevant literature, focusing on enhancing its Southeast Asian market presence. Using a mixed-method approach, it combines qualitative and quantitative analyses to examine digital marketing strategies, trends, and competitor practices. Findings highlight the effective use of social media by leading competitors and emphasize the importance of digital marketing in optimizing B2B operations and cross-cultural interactions. The study recommends some actionable insights for companies aiming to remain competitive and grow in the dynamic market.
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Huey et al. (2025) studied this question.
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