A Comparative Study of Digital Marketing Strategies in the UAE Floral Industry: Choice Flowers UAE and Its Competitors

This study investigates the effectiveness of digital marketing strategies in the UAE floral market through a comparative analysis of Choice Flowers UAE, Bliss Flowers, and Floward. It examines the role of digital channels in shaping consumer behavior, brand positioning, and market competitiveness within an industry driven by emotional and visual appeal. Utilizing a combination of literature review and primary survey data, the research evaluates key components such as SEO, social media engagement, content strategy, and performance measurement. The findings reveal that while visually oriented platforms and storytelling significantly enhance consumer engagement, long-term success depends on integrating marketing efforts with operational efficiency, technological tools, and customer-centric practices. The study contributes to understanding how digital marketing frameworks can be optimized in niche, experience-driven markets.