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October 15, 2025Formosa Journal of Science and Technology

The Influence of Market Segmentation on Customer Purchase Intention for Local Fruits at Bintang Supermarket Denpasar

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Authors

APAnetta Michellia PaathNANi Wayan Sri Astiti

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Overview

Quantitative analysis shows market segmentation impacts purchase intention in consumers, suggesting effective marketing strategies.

Key Points

  • Demographic and psychographic segmentation directly and indirectly influence purchase intention through satisfaction.
  • Geographic segmentation affects purchase intention indirectly, while behavioral segmentation shows no significant effect.
  • The study utilized Structural Equation Modeling with Partial Least Squares for data analysis.
  • Findings emphasize the need to align marketing strategies with consumer characteristics and psychological values.

Cite This Study

Paath et al. (2025) studied this question.

synapsesocial.com/papers/68eff7392ae617e5891a9313https://doi.org/10.55927/fjst.v4i9.230
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Also Consider

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  1. 1The Influence of Market Segmentation on Purchase Decision of Coffee Beverages at Imadji Coffee Shop Denpasar2025
  2. 2The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman)2024
  3. 3Factors influencing purchase decisions at fresh market: Modified theory of reasoned action2026
  4. 4Consumer Preferences for Purchasing Local Fruits at The Farmers Market Supermarket in Palembang City2026
  5. 5Consumer Preferences for Purchasing Local Fruits at The Farmers Market Supermarket in Palembang City2026