Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 15, 2025Formosa Journal of Science and Technology

The Influence of Market Segmentation on Purchase Decision of Coffee Beverages at Imadji Coffee Shop Denpasar

View Full Paper
Ask AI
Bookmark
Share

Authors

SGSry Guna GirsangNANi Wayan Sri Astiti

Discussion

Loading...

Member takes

Overview

Quantitative analysis shows demographic and psychographic factors affect purchase decisions, indicating customer satisfaction plays a vital mediating role.

Key Points

  • Demographic and psychographic factors positively influence purchase decisions, while geographic and behavioral factors do not.
  • Customer satisfaction mediates the influence of geographic and behavioral factors on purchase decisions.
  • Results derive from a survey using a Likert-scale with data from 60 purposively sampled customers.
  • Targeted promotions and service improvements are recommended to enhance customer satisfaction and decision-making.

Cite This Study

Girsang et al. (2025) studied this question.

synapsesocial.com/papers/68eff7392ae617e5891a933ahttps://doi.org/10.55927/fjst.v4i9.229
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Market Segmentation on Customer Purchase Intention for Local Fruits at Bintang Supermarket Denpasar2025
  2. 2The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar2024 · 2 citations
  3. 3Determinants of Customer Satisfaction at Starbucks Coffee Outlets in Denpasar2024
  4. 4Online Advertising Influences Purchase Intention of Coffee Customers2025
  5. 5PENGARUH PERILAKU KONSUMEN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI KELILING DI JAWA TIMUR (The Influence of Consumer Behavior and Marketing Mix on The Purchase Decisions of Mobile Coffee Consumers in East Java)2025 · 1 citations