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October 16, 2025Journal of Indonesian Management

Revisiting Tourism Through Virality: A Systematic Review of Key Psychological Drivers

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Authors

DMDina MustaqinState University of PadangYWYunia WardiState University of Padang

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Implication

Systematic literature review assesses viral marketing's impact on revisit intention in tourism, suggesting indirect influence via destination image and consumer satisfaction.

Key Points

  • Viral marketing rarely influences revisit intention directly, indicating more complex dynamics at play.
  • Findings reveal that destination image and consumer satisfaction are critical mediators in the revisit intention pathway.
  • The systematic literature review analyzed 42 peer-reviewed studies to draw comprehensive insights for tourism marketers.
  • These results highlight the need for tailored viral content that enhances traveler perceptions and long-term loyalty.

Cite This Study

Mustaqin et al. (2025) studied this question.

synapsesocial.com/papers/68f04927e559138a1a06dac2https://doi.org/10.53697/jim.v5i2.2737
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring Determinants and Theoretical Underpinnings of Revisit Intention in Tourism: A PRISMA-Based Systematic Literature Review2025 · 6 citations
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  3. 3Influencer Marketing and Tourist Behaviour: A Systematic Literature Review of Attitudes, Intentions and Behaviours in Tourism2026 · 4 citations
  4. 4Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately2024 · 1 citations
  5. 5Revisiting to Destinations: Factors Influencing Revisiting to Tourist Destinations2025 · 1 citations