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April 6, 2024Journal of System and Management SciencesOpen Access

Viral Tourism: Utilization of Viral Marketing in Social Media through Destination Brand Quality and Value to Improve Travel Decisions in the Emerging Tourism Area

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Authors

ASAsriah SyamYKYuyun KarystinMSMeilisa Suade

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Cite This Study

Syam et al. (2024) studied this question.

synapsesocial.com/papers/68e7031db6db64358767cfd9https://doi.org/10.33168/jsms.2024.0527
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Beyond Viral Trends: Analyzing the Impact of Service Quality, Destination Image, and Experiential Marketing on Tourist Satisfaction and Revisit Intention in West Java's Viral Nature Destinations2025
  2. 2Revisiting Tourism Through Virality: A Systematic Review of Key Psychological Drivers2025 · 2 citations
  3. 3Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach2025
  4. 4From Social Media to Experience: A Digital Marketing Model for Tourism Destination in Bandung Regency2025
  5. 5Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately2024